1966 Americas has an extensive background in sports and entertainment within the US, Canadian and Brazilian markets helping global brands to maximize their IP rights and create new revenue streams. This builds on the successes of the UK business www.1966.com who manage the commercial and charitable interests of the English soccer team.
We use our proprietary knowledge, experience, networks, technology and distribution platforms to maximize the long-term value of iconic IP and brands we own, create or manage exclusively. We work with iconic personalities such as Pele, Frank Sinatra, Marilyn Monroe and Nelson Mandela and leading brands such as Rapala and Stada.
Areas of experience and expertise in IP, Sports and Entertainment:
- Strategic advisory services, growth, acquisitions and capital raising
- New market and international distribution and expansion
- Brand extensions, licensing and merchandising
- Photographic, fine art and memorabilia programs